Product Marketing Across 20 Products
Most PMM advice assumes you own one product. But what happens when you're responsible for 10, 20, or 100? The playbook breaks down. Here's how to scale without losing your mind.
The Blog
Insights on product updates and customer communication
The 100-Page Update Doc Nobody Reads
Every quarter, product marketing teams assemble massive update documents for events and stakeholder reviews. They take weeks to compile. Nobody reads them end-to-end. There's a better way.
The Meeting You Shouldn't Have to Attend
There's a difference between meetings where you contribute and meetings where you're just extracting information. Product marketers shouldn't have to join calls just to learn what shipped.
Feeding Your AI Agents: Why Product Updates Need Structure
AI-forward companies are building internal agents for sales enablement, support, and more. But these agents are starving for reliable product change data. Here's how to fix that.
Why Your Release Notes Still Sound Like a Changelog
Most teams list what changed. Few explain why customers should care. Here's how to transform technical changes into customer value.
When Do You Announce a Feature That's Only 10% Rolled Out?
Feature flags and staged rollouts create a communication timing problem. Traditional release notes assume binary shipped/not-shipped. CI/CD requires a new mental model.
The Draft-to-Publish Workflow That Actually Works
PMs draft. Marketing refines. Here's how to automate the drafting without losing the positioning control that makes release notes effective.
Why You Can't Vibe-Code Your Way to Good Release Communication
Teams think they can cobble together ChatGPT + scripts + Slack bots for release updates. Here's why that approach falls apart, and what it's actually worth to solve this problem properly.
Writing the Update Is Only Half the Battle
Most teams think the hard part is writing product updates. The real challenge? Getting them where they need to go.
The Vendor Security Dance: How Both Sides Can Move Faster
Security reviews don't have to stall deals for weeks. Here's how vendors and buyers can structure evaluations that work for security teams without killing momentum.
Getting Paid to Build Is Easy. Getting Credit for It? Hard.
Your team is shipping features every week. Your customers think you haven't improved the product in months. Here's why the credit gap exists, and what it costs you.
Five Hours Down to Five Minutes: The Monthly Recap Problem
Monthly product recaps shouldn't take days. Here's why they do, and how to reclaim that time.
Why Every Engineer Hates Jira (And How We Made It Worse)
Jira became the most hated tool in engineering because every team added their own fields and requirements. Here's how it happened and what to do instead.
The Release Communication Death Spiral: More Meetings Won't Fix It
When teams don't know what's shipping, they add meetings. More meetings mean less time to document. Less documentation means more meetings. Here's how to break the cycle.
Why Your Bug Fixes Deserve Their Own Announcements
Most companies only announce new features. But your customers already saw the bug. Here's why you should tell them you fixed it.
The Support Team's Secret Channel: When Your Own Team Doesn't Know What Shipped
Support teams often create workarounds just to learn about small releases. This signals a systemic communication failure that affects everyone.
The PM Accountability Gap: Why Documentation Falls Through the Cracks
Product managers hate documentation. They know it's important, but it's never urgent enough to rank highly. Here's why this gap exists and what to do about it.
What to Ask Before Giving an AI Tool Access to Your Code
Security concerns about LLM access to your codebase are valid. Here's what smart teams ask before granting access to any AI-powered development tool.
Product Manager Fiction: Why Your PRDs Aren't the Source of Truth
PRDs and specs describe a future that may never exist. The code that ships is your actual tether to reality. Here's why this disconnect matters.
The Hybrid Workplace's Hidden Product Challenge: Keeping Distributed Teams in Sync on What's Shipping
Remote and hybrid work solved the location problem, but created a new one: how do you keep distributed teams informed about what's actually getting built?
Signal vs. Noise: What Customers Actually Care About
Not every code change is worth announcing. Database indexes, infrastructure tweaks, and internal refactors are valuable work but noise to customers. Here's how to filter.
When changelogs Become Customer Retention Tools (Beyond Mere Obligations)
Most companies treat changelogs as a checkbox. Smart companies use them to save at-risk accounts and prove ongoing value. Here's how.
The PM as Automation: Why Product Managers Build Systems That Break
PMs create bespoke spreadsheets and processes to track what's shipping. Then they become the automation themselves. Here's why that doesn't scale.
The Missing Knowledge Graph: Why No One Knows What Shipped
Organizations have rich data in GitHub, Jira, Docs, and Slack. But none of it connects. Here's why the missing knowledge graph is your biggest communication problem.
High-Velocity PMM Without More Meetings
How product marketing can stay ahead of rapid engineering output without living in standups, Slack threads, or demo day.
CodeRabbit vs Product-Aware Summaries
Why product framing beats commit-level blurbs when support and marketing need customer impact.
Brand-Voice-Aware AI
How Changebot learns your company's voice so release updates sound like your team wrote them.
Investor Updates From Code
How Changebot turns your shipped code into investor-ready updates that prove progress and build confidence.
B2C Cadence Control
Avoiding churn by right-sizing app updates for millions of users while keeping support fully briefed.
Backlog to Spotlight
How Changebot's Recaps and Spotlights turn buried product work into customer-ready updates.
The Development Hell Death Spiral (and how to escape it)
When big dev projects stall your roadmap, the real danger is the communication death spiral that follows.
The Soul of Your Company
Your product announcements reveal the soul of your company—are you a slow turtle or a cool rabbit with sunglasses?
How GitHub Squeezes The Juice From Their Updates
GitHub publishes 29 updates per month—here's how they squeeze maximum value from their changelog with relentless consistency and smart distribution.
How Linear uses product updates to create yell-from-the-rooftop fans
Linear's obsessive fans aren't an accident—discover how they use public updates, consistent frequency, and storytelling to create product evangelists.
Changelogs: The PM's Secret Weapon
Five ways product managers turn ordinary release notes into a customer magnet that prevents churn and drives expansion revenue.
Here's how Github uses their developers to write better changelogs
Getting customer quotes slows down your changelog—here's how GitHub uses developer quotes to maintain speed while building trust.
This to That
Watch us transform minimal commit messages into compelling customer updates that actually resonate.
How to Update Your Changelog Before a Price Increase
Raising prices with an empty changelog is asking for churn—here's how to avoid that mistake.
Who's responsible for customer updates?
Your team isn't updating customers enough—here's how to figure out who should actually own this critical responsibility.
How Cringe Should Customer Updates Be?
Finding the right balance between boring corporate speak and over-the-top enthusiasm in your customer updates.
The Art of the Update
The complete guide to writing product updates that prevent churn, attract customers, and prove your value.
