Boost Marketing ROI with Better Product Content

Changebot finds, writes, and distributes revenue-boosting, churn-destroying, and trust-building product content.

Turn your product momentum into customer growth by letting Changebot do the heavy lifting.

Book your 15 min Onboarding Call

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Launch offer

For $2,600 $1,200 / year, you get 200+ high-converting product marketing posts, including:

3-5 Engaging Social Posts per Week

150-250 posts per year to turn followers into customers.

Weekly Product-focused Blog Posts

50+ posts per year designed to build trust & attract customers.

3-5 Changelog Entries per Week

A fully automated trust building resource to maximize conversions and retention.

Monthly Customer-Focused Newsletters

Consistent communication to nurture leads and retain customers on schedule.

Quarterly & Annual Recap Reports

Perfect to boost customer retention and highlight upsell features.

plus

Done-for-You Automation & Coaching

Full systems integration—zero effort from your team
Tested and proven announcement templates to maximize engagement
Team training to increase conversions from product content
Weekly 1:1 content optimization coaching call (ensure you always convert more customers)

What's the point of more content?

The product team is busy building the product and support has their hands full with tickets.

However, leads and prospects check our product updates to make sure they're not about to invest in a zombie product, and your current customers need to know that your product continues to evolve.

Be honest: are you sending your customers more invoices than updates?

Regular, consistent product comms increases conversions and improves customer retention.

20%

Increase in retention

Increase in conversion

FAQs

But... are the updates actually good?

For this price, are the posts any good?

Yes! We’ve spent thousands of hours building a system that understands how to turn product improvements into product comms. Plus, you don’t pay until you’re thrilled with the updates.

What's the alternative to using Changebot?

The best alternative to using Changebot is having a writer meet with your developers once a week. However, $1,200 gets you about 4-6 hours of writer time, or 1 hour of developer time, so might be better to use Changebot.

How do I know this won't be AI slop?

Notice how this is the only place we reference “AI”? Changebot takes advantage of AI to writes the updates, but as we quickly learned you can’t simply send a commit message to a LLM and get a great update back.

Can I see an example?

Absolutely, check out our Changebot generated updates, or our demo of your (soon to be) favorite feature called Update Builder, or check out the section below.

What Your Developers Write

What Changebot Sends You

Who's this for?

(and what's the time investment?)

Perfect for Changebot

✅ -

Your team "ships" and is focused on actively growing the product.

✅ -

The company is growing and scaling.

✅ -

You've had a customer churn over a "missing feature"... that you actually had.

✅ -

You've lost a customer to a competitor with a worse product.

Not A Fit

Your company isn't actively updating and improving the product.

❌ -

Your company is in "maintenance mode"

‍❌ -

❌ -

Your company doesn't have faith in the product as a marketing driver.

❌ -

Your company thinks "if you build it they will come."

Benefits

Not sending an update keeps your customers in the dark... and potentially looking elsewhere.

Your customers want to know how your product is getting better.
Changebot is always hard at work watching the improvements you’re making, writing customer friendly updates as frequently as possible.
‍
You're already doing the work, might as well get credit.

Fully Integrated

Built directly into your product development process so you get the benefits of updating your customers without having to do any of the work.

Decrease Churn

Customers who see all the great work you're doing are much less likely to churn. You're already doing the work, you just need to communicate it.

Win Upsells

Customers can't buy something they aren't aware of. Updates on paid features dramatically increase the number of customers who upgrade.

Engage Customers

Customer relationships are a conversation and it's on us to talk first. Regular updates on what you're working on are the best way to get started.

Build Trust

Trust is built through consistent, high quality interactions. Letting your customers know what you're doing for them on a regular basis is the best start.